Adjusting Your Spotify Campaign Budget with Facebook Ads - The Right Way

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There are several different strategies to employ when running Facebook ads to promote your music on Spotify. You can start strong and taper off, start small and scale up, or simply set your budget and forget it.

But they all have one thing in common: if you're going to make budget adjustments, you need to do it the right way.

Get it wrong and you could cause your campaign to re-enter the learning phase and lose some valuable data in the process.

This is a walkthrough of adjusting your Spotify campaign budget with Facebook ads - the right way.


This video is Part 9 in an 11-part series: Top 10 Mistakes When Using Facebook Ads to Promote Your Music on Spotify.

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Watch the entire series here:


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0:00 - Intro
1:18 - What to expect from this video
2:06 - An overview of campaign budget adjustments
4:19 - Adjusting your budget by 50% every three days
6:26 - Options for structuring your campaign budget changes
9:57 - Scaling your budget down from $50 per day to $10 per day
11:15 - Adjust your budget up from $10 per day to $50 per day
12:25 - Comparing how the math breaks down
14:34 - My advice for implementing this correctly
16:37 - Outro


Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

Thank you for watching!


#facebookads #spotify #campaignbudget
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